Software
Aldercrest Systems
Lead routing for a B2B software platform
The strongest leads went cold overnight, waiting to be routed each morning. Enrichment and assignment now complete inside a minute, and the sales team can see the reasoning behind every one.
62
hours returned monthly
4.1
months to payback
94
percent accuracy
31
exceptions a month
Inbound leads reached Aldercrest Systems at all hours, but were only routed once each morning. Whoever looked strongest overnight had often gone cold before anyone placed the call.
Sign-off depended on visible reasoning
The sales team would not act on an assignment it could not question, so visible reasoning became a condition of sign-off. Each routed lead now carries, inside the CRM record, the enrichment behind it and the rule that matched. A disagreement is a two-minute conversation, not a standoff.
Of the four, this is the highest accuracy we assessed, at ninety-four percent, aided by how narrow the decision space was. It is also the slowest to pay back, at 4.1 months, since the manual process it replaced was already inexpensive to run. We flagged that trade-off in our assessment.